I dunno how it affects their budgeting or whatever, but the point of the online order discount is to incentivize online orders and reduce the customer service requirement at the brick&mortar.

As for AGM battery prices. I got a Bosch AGM from PepBoys for just under $160 out the door with online discount plus a $30 rebate I didn't know existed til I went to pick it up, so about $130 all in. FWIW, this was not an H8 or compatible battery. Not sure how that price compares or availability of current discounts/rebates, so YMMV.

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