He on target, ironically he mentioned Rolex which is far from the best brand but has advertised and created the perception that it is.

There is a huge difference between actual value and perceived value. I'm not slamming the Rolex guys I'm just telling it how it is. The fact is today Toyota is a better car than Mercedes but the general publics perception is much different. Mercedes should forget about these el cheapo cars and concentrate on the qualities that made it the marque it's in the process of destroying.