They can "work' towards reducing their prices as you mentioned. without departing for the identity of their cars... In past, you woud never hear a comparison in looks between a Hyundai and a Merk.. or a Bimmer and a Toyota Solara... and even worse.. in the case it was not Hyundai or Toyota that copied the lines... All I am saying I guess. is that these makers are losing their 'cliche'.. their pedigree.