Originally Posted by diametricalbenz

I took some notes but what I can remember off the top of my head was that the accountants said that it would cost ~$5000 more per car to develop the catalyst or the urea injection system in the car and still make money. Even then the EPA has issues with that.... Therefore the marketing research says that people won't way 5k more on a $20k car for the diesel to offset the fuel cost which is more than premium at least right now. MB can do urea injection and still make money because the CDI will sell at $60k and so 5k per car of development would be recouped quicker.