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Originally Posted by bbeardb
But people will pay a premium for hybrid technology. Go figure...
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I don't think people have gotten over the imagery and dirtiness of diesel. Smoky semis, engine clatter, the smell, noisiness, vibration, being "slow" etc.
If more advertising dollars were spent, the image would improve. Heck it convinced a ton of people in LA to buy H2's to commute with when they really didn't need them...so I would be interested to see how 50 million in advertising on a economical biofueled diesel/(hybrid?) would result.
