Brake dust....what to do.

[ck42]

I've never had a car before that produced such volumeous quantities of brake dust in all my car owning history.

I could clean them perfectly and not even a week later they would look like total crap. As far as I know, the pads on the car are OEM.

Ist question is: Is this kind of brake dust production typical?

2nd: Is there anything I can do to limit the amount of dust like using dust shields (I realize that these shields also are detrimental to brake cooling).

...just looking for ideas.