Established Jewelry store for sale

[engatwork]

My mom is getting to the point where she can no longer keep operating the jewelry store that she has owned since 1980. The store has been under the same name/location since at least the 40's and carries hi end jewelry along with Vera Bradley and bridal gift type stuff - China and things like that. She is reluctant to let the news get out that the store is available in the local community. Any ideas on how to market it? I've thought about putting it on ebay.