Wanted me in their preferred dealer program where I pay a discounted amount for each car. The local rep calls every 6 months to check in, and this instance I had a little more time than simply blow him off.

They created their market through advertising with used car sales stereotypes. Those commercials make people think that not providing a carfax automatically makes you a slimebag with something to hide. Their commericals also give the illusion of vehicles with an accident on the history as a reason for the seller to come down 50%... Not salvage title, just an accident.

Couple that with the ridiculous amount they charge, I only use autochecks. Unlimited reports each month for a fair price. Some people will only look at carfax because of their marketing, but I refuse to provide them. Happily provide the VIN if they want to pay $40 for 1 report.

I explained all this to the rep and replied that they don't use those commercials anymore. I just saw one today! I asked him how he could justify the ridiculous price and he didn't have a quick answer, just carfax gets more information.

I quit bothering explaining this to customers. When they say show me the carfax, I just quickly print off the autocheck and hand it to them, most don't know or care using the different brand.

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1985 500SL Euro w/ AMG bits 130k
1984 300SD Turbodiesel 192k
1980 240D Stick China 188k
2001 CLK55 AMG 101k
2007 S600 Biturbo 149k Overheated Project, IT'S ALIVE!!!