Interesting, but the essay doesn't touch on how its findings might be skewed by a failure to report. Take FOX's amazingly extensive coverage of Terry Schiavo and Natalie Holloway. These are but two of a plethora non-stories on which FOX spends so much time that, if FOX was one's only (as it is for many) source for "news", one would not learn of all the other truly newsworthy events happening throughout the world. My point? A network that spends an appreciable amount of its time not reporting the news, or providing ad-nauseum coverage of non-stories, will present far fewer opportunites for a researcher to identify a "match" than a network that identifies and reports on more deserving stories.

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"Diplomacy is the art of saying 'nice doggie' until you can find a rock."