I think one of the big problems is people's misunderstanding of the service concept. I constantly run into people who think it's beneath them to "kiss ass" as they say. They think customers are difficult or fussy and they think it's undignified to listen to their needs. Can you believe I was told by a kid at the VW dealer that I was being difficult because I always expected to walk in and get my oil changed? Hello? There's nothing like having someone walk in with bucks to spend and having no way to take it.

The other problem I see is that people are content with their own mediocrity. So you've got a job, what else do you do? I was at X'mas and I felt more alone in a crowd of 20 people than I was this morning skiing around the frozen lake. Of the million things we could have done nobody was interested in a single thing or had started reading a new book in the 10 years I'd known them.

Never believe it's beneath you to flip some burgers and always strive to better yourself. It's a simple formula that's worked for my wife and I. It should work for most people.

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You don't need a weatherman to know which way the wind blows - Robert A. Zimmerman