I have to agree with Pete. On cold starts in the morning I just put the pedal down as soon as I start cranking and that makes a huge difference in starting quick. On a different note, I usually don't plug in the block heater. Instead I have a small portable trickle charger that I'll plug in when it gets real cold out. Just my opinion, but a fully charged battery will start the car much better than a slightly drained battery (from the cold) with a slightly warmer engine. If need be - you can crank a lot longer faster which is obviously key.