Gee, now I'll probably opt for some Penzoil or AutoZone Superguard next time I change the oil because yeah, it meets SAE standards. Kind of like putting a Wal-Mart battery in your Mercedes.

I understand what you're saying Duke, but its easier to have faith in some brands over others--so I guess the marketing gurus have been successful.

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2002 Mercedes-Benz E320 4Matic
1995 Mercedes-Benz E320 Wagon
2005 Land Rover LR3 V8 SE
1999 Audi A8 4.2L quattro