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2 Different markets for the S-Class and 7 Series...read!
I think the new 7 Series and Mini Seven Looking 5 series are just amazing cars interms of styling. These are car's that look great and are ahead of their time, I've driven the new 7 and its a much better car then the last 7...did i mention it looks amazing???!. I still like the New S-Class over the new 7, but I think BMW beat Mercedes this time with styling....but then again this isn't a car that would appeal to the rich older clientle that mercedes sells the S-Class to.
In the end, I think the new 7 is aimed more towards the appealing rich young exectutive while the S-Class continues to be a big draw for classy older exectutives. I just think they no longer compete againest each other as they both target a different demographic of rich people. I think BMW did this on purpose, there's only so many expensive car's you could sell to one pool of people.
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