I agree, it doesn't say much; almost content-free. To me, that's a wash with respect to evaluating them as a seller.

I've seen relatively elaborate web sites for scams. Someone (Kuan, perhaps?) showed us one a while back that purported to sell bicycles on-line. Nice pictures of bikes (stock photos linked from manufacturer web sites); pictures of the supposed bricks-n-mortar store, including staff; bogus VeriSign, etc. icons. They even had rave reviews from customers (which turned out to have been lifted from another, genuine bicycle shop's web page). Scammers, yes, but with at least a modicum of initiative!

I've also seen web sites from legitimate businesses who obviously felt the need to have some sort of presence on the Web, but hadn't felt compelled to take it very far at that point in time - sometimes nothing more than a "who we are" page. For some, that may make pretty good sense.