I stopped by Best Buy after reading this thread and see for myself. I honestly can't tell the difference between the 780p and 1080p. They both look sharp to me. However, the 780p is definitely alot cheaper. You can pick up a 32" for $699. I almost bought one till a guy told me I need to get a cable that does not come with the TV. The cable is between $99 and $150

Then he told me I better call Comcast first before I buy anything because I need another piece of equipment before the new TV looks like the ones in the store. After getting all the "education" from this other shopper, I decided to save myself $699 and went home empty handed