Heh, thanks for the encouragement everyone.
So we just got back from the Lakeshore Learning. Bought a bunch of stuff to encourage him. There was this book with a Mini next to CAR, I said uh uh, nope, my kid's not growing up thinking a Mini is a real car!
They say children are ready to learn to read after they've had 3000 books read to them. That's only three a day. We've certainly done that in the past three years.