Bad glow plugs would be the first thing to check if the engine is turning over but not starting. If you mean, by holding the key down for 30 seconds, that it takes that long for the starter to engage, you need to look at wiring or starter problems.

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1977 300d 70k--sold 08
1985 300TD 185k+
1984 307d 126k--sold 8/03
1985 409d 65k--sold 06
1984 300SD 315k--daughter's car
1979 300SD 122k--sold 2/11
1999 Fuso FG Expedition Camper
1993 GMC Sierra 6.5 TD 4x4
1982 Bluebird Wanderlodge CAT 3208--Sold 2/13