http://www.forbes.com/home/free_forbes/2004/1004/116.html
Heber sits on Herbalife's newly created scientific advisory board, a perch he accepted around the time the multilevel marketer made a $3 million donation to the Center for Human Nutrition at UCLA, where he is the director. Herbalife's money was well spent. The name of Heber's weight-loss plan and his book promote the company's signature product.
Michael Johnson, the new chief executive of Los Angeles-headquartered Herbalife, hopes associations like this will finally lend the firm some legitimacy. Johnson, who joined Herbalife last year, is the company's third boss since its founder, Mark Hughes, died of an overdose of antidepressant medication and alcohol in 2000. As the former president of Walt Disney International, Johnson, 49, knows a thing or two about the power of image--and of pixie dust. "Herbalife is ready for a second wind," he says.