Not being one to hang out in stores or in front of the TV all the time, I went to a guy's house I know that owns a chain of A/V stores (and a bar). He had nothing but Sony LCDs in his house. Before I told him I was interested in purchasing I asked him why Sony. He gave me several convincing reasons. I already had a Sharp Aquos 32" in my kitchen and got two 46" Sony Vizios as wall hangers in other rooms of a house I moved into this summer. Couldn't be happier with any of them. Depending on the seating of your room, I also recommend an 18" swing out mount (you have to get one that holds at least 100#). Around $300 but worth it in a room we have one of the 46s in. The other is in a bedroom so it is flush mounted in a bookcase.