I recently bought Sony XBR4 Bravia LCD's. The 40" in the bedroom has a Bluray player hooked up, and the picture is absolutely stunning, to my eyes anyway. I also put a 32" in the basement exercise room.
I'm very pleased with both.
I'm very brand loyal to Sony TV's. I still have an old tube console Sony I bought around 1980-something which still works great. I've been thru Toshibas & Sharps that have crapped out in a year or 2.