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It's funny- I've seen a lot of mid 30s men have very strong positive reactions to this car... we had the opportunity to grow up in high school with the "cool kids" wearing denim jackets and driving old camaros and firebirds, smoking, surrounded by girls in tight jeans and big hair, etc. I think it's a subtle desire for a return to the days when macho gruffness was acceptable and desired. I think a lot of guys who buy these really want an old Duster or Chevelle. I was the drum major of the marching band - and drove an 85 Maxima and an 86 BMW, so I wasn't part of the burnout culture. (though I did have an 82 Ford Granada for a while...)
The funny part is that the Challenger's "SRT8" badging is awfully close to, and easily mistakable for "STR8," which, I'm guessing will comprise pretty close to 100% of the target market for the car... unless the Village People make a comeback. "Macho, macho man..."
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