Quote:
Originally Posted by djugurba
... If that is the case, and they decided to market it that way on purpose, I think it's not appropriate. Will they next offer a new Mercur model... not the XR4Ti, but the GLBTQ... which looks like a new beetle? There are lots of letters available for useless branding. I think with all of the testing they do on marketing they could have chosen a less questionable name.
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Shoot, for exactly the reason you mentioned, marketing, I don't see how they could have done that by accident. There's just too much money at stake to let it be another "Nova" moment in marketing. If it's an attempt at segmenting that's not a problem for me. Why is that a problem for you -- to segment and target along gender preference lines?
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