
04-09-2008, 06:36 PM
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Registered User
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Join Date: Nov 2002
Location: Scottsdale, Arizona
Posts: 10,626
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Quote:
Originally Posted by G-Benz
Should be!
It's what the Coupe de Ville was to Blacks in the 60's and 70's!
Footnote: If you see one w/o 22" rims, it's not owned by someone of African-American descent!
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Marketing Study of African American, Hispanic American and Asian American Car Choices
The conclusion?
African Americans are attracted to vehicles that are Powerful and Classy (e.g. Chrysler 300). Hispanic buyers look for Aggressive and Powerful, but Confident and Protective vehicles (e.g. Kia Sedona). Asian buyers, looking for the "complete" package, choose vehicles that are Pleasant yet Powerful, Easy Going yet Protective - all with modern design and technology (e.g. Acura
MDX).
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