Porsche's problem back then was marketing against itself. The "other" model Porsches didn't attract 911 owners but never really developed a new market because everyone wanted a Porsche, and that meant a 911.

Porsche needs to lookout for a whole new type of clientele barging into their showrooms and service departments. For some, the mere mention of Porsche will turn them away, just like the mention of Mercedes means $$$ or "I can't have it" to a lot of people. Don't forget the passenger sedan coming up.

Kuan