Quote:
Originally Posted by vwbuge
I am sure it will for a long time.
Yuengling is not only "America's Oldest Brewery" but it is also on the books as the longest continuously family owned/operated company.
(does that make sense? I am still half asleep)
|
I met Dick Yuengling when I was in college. He was a very nice guy and was willing to see a group of us (college advertising students) and let us present to him and give us a critique. Some of our ideas were incorporated into their marketing plan. He at least used to go bow hunting with a friend of mine's dad and Ted Nugent.
This happened a few days before they went live with their "new" canning line for "Black & Tan", so we got to see the whole behind the scene operation.