I'm a Starbucks barista with in a local NC Target store. If it were my call I would give A free coffee to all of the following: any officer on duty, current military person/s in uniform and any recognizable veteran especially WWII.
These people are or have put their life on the line. Besides that it is good PR.
We through away more coffee because of Starbucks fresh brew every 30 minutes rule.

tarheel75