It has to car enthusiasts it seems or people who know cars in general. However I think the general public still sees a new ML-truck as.. "oohhh nice!!! wow!, etc.. it's a Benz"

that's what it seems at least...
most people give me that "wow" treatment (especially girls) when I tell them I drive a Benz.... until I tell 'em that it's 18 yrs old then everything changes...

yeah, my sample is too limited. However I really think that MB has expanded its image to include a broader range of people that's for sure..

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2008 BMW 335i Coupe