When they build good cars.
We are going on year three with my mom's 2007 Rav4. Only oil changes, its been to FL once and all over New England, boring as can be but flawless. It's also been returning high 20's in the mileage department, not bad for a little SUV around town.
My dads 2007 F150 had a bad plug wire from the factory. Some moron at Ford didn't push the wire on all the way and caused it to run rough, but not rough enough to trigger the CE light. Took 3 trips to the dealer for them to fix that. Now it has a very loud annoying rattle under the dash.
Toyota knows how to do quality control and catch stupid stuff like that, Ford still does not.
Not much has changed, and they wonder why they are losing money.