Originally Posted by jlomon

Agreed. If someone is walking into a dealership to purchase a large, V8 luxury sedan they don't want to be doing it alongside someone buying a Hyundai Accent. A car like a Genesis is an ego-stroke for most buyers because few people can make the rational argument for why they need a full-sized car with a V8 engine. Nothing will spoil the mood faster than having to fraternize with the plebians. It is ultimately the same reason that the VW Phaeton failed - nobody was going to buy an $80K car in the same showroom as Rabbit or a Jetta.