I think the original statements of "Jags suck" is just wrong. While the Mercedes is a very fine car, its not for everyone. While Jags have had a questioned past, their present is very much enviable. The new Jaguar is quite a car, albeit it may not be for a person with Mercedes tastes. But here is some food for thought. While both marks are now part of huge conglomerates, which make has bettered? Jaguar! Since Ford bought Jaguar in the late 1990's, their quality has improved, their models broadened and their perception has changed. This is more I can say for Mercedes Benz. While the Mercedes is a fine car, I just don't think its what it used to be. Sure they are advanced, safe, and run very well... They lack (in my opinion) the magic they once had. Sure, they keep their value better than a Jag, sure they may carry greater prestige. But if I had 80k to spend on a car, it would be the new Jaguar Super V8. I feel its a pretty car, that's true to its heritage. And when I want to drive a Mercedes, I'll drive my W123. While I may spur a huge debate on the above, keep in mind, I'm not alone on many of the points. I'm also far from biased, just because I drive a Mercedes, I don't think anyone else is crazy for buying another make. That is just plain wrong.