Quote:
Originally Posted by Matt L
I read just last week that the FCC is changing the rules. Previously, the volume level of an advertisement could be no louder than the loudest part of the show in which it is embedded. Now they are about to limit the advertising volume to the average volume of the show. ... Since the loudest part of a show usually does not come right before a commercial comes on, the commercial blares at you.
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If you were to take a microphone and a V.U. meter and watch the meter during a regular show...the needle would go from 0 up to about 80 most of the time...occasionally PEAKING above the 80% mark towards 100%...
Now the fun part...
( Tee! Hee! )
When the commercial comes on...Boy! Howdy! Stand back and plug the ears! What you'll see is the fact that the needle barely DROPS BELOW 80%!!!!
The advertisers insist on compressing the living crap out of the audio, into such a small and high level dynamic range that it's not so much that it's loud but it's ALSO beating the crap out of your eardrums for 60 seconds straight.
If you ever played with your kids and they went "Monkey Pile" on you...it's OK for 1 minute with maybe three or four 30-40 lbs. kids...
But now, consider "Monkey Pile" for 5 minutes with 9 or 10 adults...Rugby anyone?
That's about what your ear drums are putting up with...
So now, the FCC "thinks" that taking Full-grown adults and changing them over to nine or ten adult midgets (vertically challenged) is going to make things any better?
I say, get rid of the the compression altogether...no artificial hacking on the audio...if the needle doesn't rest on "0" five times during a 30-second spot, it doesn't make it to the air waves...
Your ear drums and brain with be better for it...