Quote:
Originally Posted by MTI
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In all the "Get a Mac" TV commercials over the past few years . . . the only time you see the computer is in the closing shot (exclusively an iMac, not a Mini?), so how is it being marketed as a "fashion accessory?" There's virtually no ads for the Mac Pro.
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Nearly everyone of their ads have the overtones of a fashion accessory. Just because it isn't being obviously implied as a fashion accessory (buy a mac and get the girl) doesn't mean it's not.
Look at the way PC is dressed and then Mac. PC is seen as stuffy, old, and slow whereas Mac is dressed as trendy, hipster, and all around cool. It's the most obvious part of the advertisements.
The language and actors who portray them even continue to push that image.
Look at this picture of Justin Long
What do you see in this picture of him outside of his "Mac" appearance? You see the type of guy you hang out with on a modern college campus. He's young, hip, in the know, and all around cool.
Now look at John Hodgman
John looks like the type of guy I would be giving my Church offerings to. He's professional, nerdy, and oddly resembles a mid 90s Bill Gates.
The whole point of the get a mac commercial is to point out the obvious points that Mac's are easy to use and (relatively) problem free. The hidden message is that they are cool and put you in the "in" crowd.