None of that is brand loyalty. That shows that people may be happier with humor rather than indifference.

If someone comes up with a cheaper fare from A to B than SWA, people will fly it. When I worked for AA, they would loose market share over a few dollars. That's why when you compare fares, they will usually match dollar to dollar if there are two or more airlines competing in the same market.

The only counter that airlines have come up with is the frequent flier programs. If you have a lot of miles built up, you are pretty much screwed. You have to stay with that airline good or bad. They are becoming less influential it seems.

SWA continues to be profitable due to more reasons than the happiness of their employees. BTW, they are not as happy as they once were. They have had their labor unrest as well.

South West has a great thing going. As long as they can keep their fare below everyone else, they will be successful. As soon as someone come up with a better mouse trap, people will leave in droves. Passengers are guided by the all mighty dollar. That is what I mean by people having no loyalty.

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2026 Bronco Badlands/Sasquatch**2019 E450 46k

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