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Old 02-11-2010, 02:19 PM
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jlomon jlomon is offline
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Quote:
Originally Posted by sfloriII View Post
Well, the author, not me. But I see your point. What I found interesting was that both Chrysler and GM have had a lot more recalls than Toyota, yet they were not covered nearly as much as Toyota's recent recalls. I think the article address the reason why in that Toyota doesn't have the ties to groups closely linked to the Democratic party (unions) as GM and Chrysler. Thus, the main stream media, which most would agree tend more to the left (Democrats) than the right would be more apt to jump on the bandwagon against Toyota for something that happens all the time to other car manufacturers.
I think its more about expectations than anything else. Toyota has built a reputation based on flawless quality. These two issues have cast aspersions on that belief. GM and Chrysler don't enjoy the same brand identity for quality as Toyota does. Put plainly, a GM or Ford recall doesn't make a compelling news story.

Its kind of like all the coverage around Tiger Woods infidelity. He's the last guy anyone expected to get caught up in something like that, so it gets a lot of ink. If it was Charlie Sheen, it would be a great big WGAS. We expect Charlie Sheen to screw around. Just like we expect GM and Ford to build lower quality cars.
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