Originally Posted by davidmash

Not sure how others are doing it but Cost Co has had "Kirkland Signature' for quite some time. My understanding is that the KS brand is just a renamed 'name brand' item. Given the purchasing power, KS can sell it at a profit for both Cost Co and the name brand but still give the buyer a deal. I thought I read that KS vodka is actually Grey Goose. I have not found anything to verify that though.