This is fantastic. What ever it takes to expose the US market to the benefits of diesel power. I have to agree that the ROI should be considered as the current Ford/GM sedans are plentiful and are used after by many different organizations including one I work for.

If the car is made here in the US and there is a benefit to the US economy and municipalities then it may be a good plan.

Its tough to beat the 'disposable' nature of the low dollar, gas powered sedan.

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85 300D 3 pedal. Current project.
83 300TD (need rear wiper assembly dead or alive)
84 300SD Daily driver
85 300TD almost 400k miles and driven daily.
98 E300D *sold
86 300SDL *sold and made flawless 10 hour journey to new home.