Quote:
Originally Posted by Craig
Pretty clever, put an adult message in a little kids mouth with a cute delivery. It's difficult to ignore.
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I can tell you EXACTLY how these are made.
Through the miracle of EDITING!
Step 1: Videotape the kid saying this stuff several times in a row, but
sentence by sentence.
Step 2: Edit the best version of each sentence
Step 3: To avoid seeing the big "jump cuts" keep cutting back to the kid form a different angle, or cut back and forth between the product and the "talking head"
Estimate: 45 minutes with the kid, one hour edit. At max costs for talent and studio time, the commercial is made for less than 3,000.
But you charge 200 grand for it.
The miracle of advertising.
BTW, the kid makes 35.00 each time the ad is shown on national TV. So he'll have to do a lot of ads to pay for college.
On the other hand, the ad exec makes 20,000 off the top....
If the ad exec is smart, he sends the family a bunch of free Welch's products like jelly for PB&J, which he gets free from the company and sends them via the mail room of the ad agency, so he doen't pay costs.
That's how it works in advertising.