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Give that man a doggy biscuit - it is indeed all marketing.
MB aren't a value brand, and it just raises the prestige of Mercedes pricing some models high, even if they seem lower value than the cheaper models.
I think that it works too. They could do what, say, Lexus do, sometimes just offering one powerful enough engine only (LS430), but I think they'd be better off if they made an LS280 with a 6-cyl all the way through to an LS600 with a V12 for $130,000 - even if no-one bought them it raises the image of the car, plus if people want an LS but want to be above the 'other people', they'll go for that car.
Crazy marketing, but only as a result of crazy purchasing..
It's pretty common, for ages Pentium processors were manufactured on the same product line but badged at either 75, 90 or 100 Mhz as they felt.
later
Russ
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