from what I understand, Panasonic recently purchased plasma technology from Pioneer. If you ever saw the Pioneer Plasma, well.....that TV may have set a world's record for picture quality. tune it into Discovery Channel HD and it looks like you are actually IN Yosemite National Park! amazing picture quality and refresh rate.

The Pioneer was $5K plus plus and still is commanding top dollar even though out of production. If Panasonic did in fact purchase Pioneer's plasma technology, then the current line up of Panasonic Plasma's are a real bargain.