HP Lost Out on MBUSA's Business Plan

The company began testing of the iPad in 40 select dealerships this past June and ran the pilot through the summer. The company collected feedback from dealers and based on the results, decided to expand the program to all US showroom floors by the end of this year. ”The dealer feedback was so positive, it became a clear decision to make this business tool available nationwide,” said Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial.

Hyundai is also including the Apple device with it's Equus model, in lieu of an owner's manual