i don't like too many badges. on the mercedes, i think the star and number speaks for itself.

it seems like some companies try to compensate a poor product for a lot of badges. i hate cars that say "abs", "srs", "v6" or other pointless things on them.

badges that indicate a difference among the same chassis are ok, such as "amg", "kompressor", or "4matic" (however i think bmw has a more subtle 4x4 badge with their 330ix). a "v12" badge is ok, although the "600" number should speak for itself.

i think mercedes is almost to the point where they are using excessive badging. of course a G500 has a V8, and someone who doesn't know that probably doesn't really care and won't acknowledge a badge that says it.

I guess my point is that less in this case is better: it offers a modest, classic look to the vehicle. Overall, Mercedes handles badges well and maintains a great looking car.

Toyota is one of the worst. Not only do they like to put their "T" badge on their cars, but they also like to spell out "Toyota" as well. Not to mention on their Sequoia... talk about an bad place to put a "V8" badge. That sure won't look good in 10 years.... almost like the "abs" badges look today.