I laughed.
To me the point is that today's diesels are high performance, not like older diesels which are (more) noisy, (more) smokey and (truly) relatively slow.
If I had that kind of money to spend on a new car I would definately give the BMW a look.
I drove a jetta diesel wagon the other day.
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[SIGPIC] Diesel loving autocrossing grandpa Architect. 08 Dodge 3/4 ton with Cummins & six speed; I have had about 35 benzes. I have a 39 Studebaker Coupe Express pickup in which I have had installed a 617 turbo and a five speed manual.

[SIGPIC]
..I also have a 427 Cobra replica with an aluminum chassis.