At $22-$60 Per Bulb

Well, they do last 20 years and save about $8 per year compared to a 60W incandecent.

For $25, or even $35, the bulb looks like a good investment compared to an incandescent bulb. It uses only 10 watts of power, meaning saves about $8 per year in electricity if it's used four hours a day. It's expected to last at least 30,000 hours, or 30 times longer than an incandescent. At four hours per day, that's 20 years.

The part of the story that was "shocking" was the ban on 40W and higher incandecents in 2014.