Orbitz Data Mining Shows Apple Users Spend More . . . and There More, Too

The WSJ notes that the average household income for Macheads is $98,560, “compared with $74,452 for a PC owner.” So it’s reasonable to assume that most people with Macs have more money to throw around. Moreover, those who buy Apple’s high price point machines are obviously willing to spend more on their computers; why not on other purchases?

“Just as Mac users are willing to pay more for higher end computers, at Orbitz we’ve seen that Mac users are 40% more likely to book 4 or 5 star hotels as compared to PC users,” says Orbitz CEO Barney Harford via email.


Orbitz' datamining also shows that Apple users on their site tend to be predominantly male, have more years of education.

Shoppers on Apple devices like iPhones also outspend shoppers using Android or BlackBerry devices, accounting for half of all mobile purchases, according to International Business Machines, which tracks data from retailers.


Clearly these probably aren't Apple Store employees.