Quote:
Originally Posted by MS Fowler
I have to wonder about survey results like these. In the marketplace--where people vote with their pocketbooks, the results are nearly exactly the opposite from this survey. Maybe people are embarrassed to admit they like MacD's , Burger King etc.
If they are seen as the least popular burger joints, why are they the most successful?
Maybe something in the methodology would explain it.
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Here's a page with some info on their methodology. It clearly wasn't a "whose burger gets eaten more often?" study. That one would obviously been won by McD's.
Press Releases - Market Force
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