barry,
I would argue that Packard, did, indeed, build lower prices cars for the masses. Their problem was that there was not enough difference between a 110, or a 120 and the Senior Packards--at least visually--they cars were very similar--and they all carried the Packard name. Packard might have done better if they had named their lower-priced lines something different--like Cadillac and LaSalle.
After the war, Packard was slow to market an automatic trans and and an OHV V8 engine.

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1982 300SD " Wotan" ..On the road as of Jan 8, 2007 with Historic Tags