Quote:
Originally Posted by MS Fowler
barry,
I would argue that Packard, did, indeed, build lower prices cars for the masses. Their problem was that there was not enough difference between a 110, or a 120 and the Senior Packards--at least visually--they cars were very similar--and they all carried the Packard name. Packard might have done better if they had named their lower-priced lines something different--like Cadillac and LaSalle.
After the war, Packard was slow to market an automatic trans and and an OHV V8 engine.
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I have read that Packard lost image because of building the junior lines. They looked very similar and the large difference in size is only evident when they sit side by side. The large cars must be nearly twice as heavy.
Cadillac's strategy with the lasalle seemed to work. The first LaSalles after the cadillac buyout were essentially Oldsmobiles with caddy grills, straight eight and all IIRC. They soon switched over to Caddy v8's.
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[SIGPIC] Diesel loving autocrossing grandpa Architect. 08 Dodge 3/4 ton with Cummins & six speed; I have had about 35 benzes. I have a 39 Studebaker Coupe Express pickup in which I have had installed a 617 turbo and a five speed manual.
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..I also have a 427 Cobra replica with an aluminum chassis.