Well, the opinions on the badge are very clear:

100% (total 4) of women opinions : "looser,looks cheap and why bother?"

100% (total 6) men's opoinions: "hey,that's really cool,I wish I could get that for my (insert make) vehicle."

I rest my case...

__________________
1985 190D 2.2l Sold-to Brother-in-law
1996 Mustang 3.8l -"thinks it's a sports car"
1988 Grand Wagoneer - Sold (good home)
1995 Grand Cherokee Ltd -"What was I thinking??!!"