While I'm not embarassed to tell people that we drive MBs what does embarass me is when someone else does it for me.
I only tell someone what kind of car I drive if the conversation leads to the subject or if they ask what kind of car I drive.
I had a friend, who has since moved away, that used to make a point to tell his other friends that my wife and I were introduced to that we both drove MBs. I'm not sure why he felt this need.