Volkswagen ran into the same problem in the early 70's with the 411.

A 1971 Superbeetle, with no air or radio, went out the door at about $2220.

A 1971 411 went out the door, with the same no air or radio, at and even $3,000. The reality was: Not many 411's went out the door. No one could see a price difference for what seemed to be a VW squareback with four doors.

By the time air and a radio were added the price tag for a 411 was pushing $3,800. A 220D was going for about $6,000.

The price was a real shock to VW customers, and until VW came out with the Dasher no one could see paying over three grand for a VW product.